Al-Naimi Cafeteria is the second largest and the oldest cafeteria in Doha with its roots going back to 26 years. For over 26 years, the cafe was using a single early 90s iconographical logo and branding derived from its variants. Al-Naimi approached us to entirely change and rebrand their 26-year-old logo and the brand, including its primary and secondary colours. Here is what we did, preserving its old identity and forging an entirely new identity to its face.